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Writer's picturePrime Global Awards

AI Customer Facing Service in YAS Island, Abu Dhabi


🇦🇪 United Arab Emirates.


Yas Island is an island in Abu Dhabi, United Arab Emirates. It occupies a total land area of 25 km². It is a leisure island and one of the largest tourism projects in Abu Dhabi. Yas Island holds the Yas Marina Circuit, which has hosted the Formula One Abu Dhabi Grand Prix since 2009. It is also home to Ferrari World Park, which contains Formula Rossa, the fastest rollercoaster in the world.Yas Island was named the world's leading tourism project at the World Travel Awards in November 2009.

Miral, the leading creator of immersive destinations and experiences based in Abu Dhabi, in collaboration with Microsoft, announced the launch of its generative AI customer-facing service leveraging ChatGPT through Microsoft’s Azure OpenAI Service to provide personalized guidance and information to customers visiting Yas Island’s theme parks and experiences. With over 1,700 operations completed successfully within a week, ChatGPT is being used to augment the capabilities of chatbots for customer services for the first time, not only across various industries in the UAE, but also within the wider region’s tourism and entertainment sector.


Commenting on the collaboration, Mohamed Abdalla Al Zaabi, Group CEO of Miral, said: “We are proud to be pioneering the introduction of ChatGPT through Microsoft’s Azure OpenAI Service within the tourism and entertainment sector. We champion innovation at every step and believe that digital transformation is key to creating more compelling and personalized visitor propositions. Our collaboration with Microsoft is a testament to our relentless pursuit of delivering unique and memorable experiences to guests of all ages and nationalities, further positioning Yas Island as a top global destination for entertainment and leisure.”

“We are delighted to collaborate with Miral to enhance its customer experience through the use of Microsoft Azure OpenAI Service.” Said Naim Yazbeck, General Manager, Microsoft UAE. “With the help of Azure OpenAI Service and ChatGPT, Miral can better engage with their customers, providing them with a personalized and seamless experience. We are proud to support Miral in their quest to deliver exceptional experiences to their customers.”


The collaboration between Miral and Microsoft sets the benchmark for customer engagement and AI-driven customer service not only in the UAE but across the region, highlighting the increasing importance of incorporating artificial intelligence and machine learning across industries to enhance customer experience. By utilizing cutting-edge technology, businesses like Miral can deliver exceptional experiences, ultimately driving customer satisfaction and loyalty.

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